CONFERENCE

2015 EFMD GN Asia Annual Conference

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Theme
Brand ASIA - The Next Revolution: Challenges and Opportunities for the World

Target Group
The EFMD Global Network Asia Annual Conference has been designed for all those interested in management education and development. It brings together EFMD Global Network members, companies, educational institutions and other associations that have an interest in Aisa. This includes Deans, Deputy and Associate Deans, International Relations Directors, Programme Directors, Executive Education Directors and other Business School and Executive Development Professionals.

The Conference will be followed by an EFMD Quality Services Seminar - devoted to the EFMD quality improvement systems - on Sunday 22 November 2015.  The Seminar is aimed at Schools that consider EFMD accreditation or mentoring but have not yet decided if or when to start the process.
Separate registration is available for participants wishing to attend the Seminar only - see practical info below.

More Information

Programme

Friday, 20 November 2015
14:00 – 15:00 Registration
15:00 – 15:30 Inaugural Session
Welcome Speech & Inaugural Address
  • Eric Cornuel, Director General & CEO, EFMD Global Network
  • Dipak C. Jain, Director, Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand
Welcome by the Chairperson
  • Zhihong Yi, Vice President, Renmin University, China
15:30 - 16:45 Plenary Session I
Panel Discussion 1
Asian Pacific Business Schools becoming “World-Class Institutions” - Challenges and Strategies
  • Challenges faced in preparing students for leadership roles in dynamic global environment
  • Attracting and retaining outstanding faculty
  • Developing world-class facilities and state-of-the-art technology and environments
  • Creating global presence
  • Original Research Creation
  • Business is world class
Q&A
Speakers
  • Rajiv Verma, CEO HT Group, Board Member, The Bridge School of Management, India 
  • Jean-Louis Pare, Director, CFVG European Excellence in Management Education, France
  • Arfah Salleh, Dean, Putra Business School (UPM), Malaysia
Moderator
  • Dipak C. Jain, Director, Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand
16:45 – 17:15 Coffee Break
17:15 – 18:15 Plenary Session II
Panel Discussion 2
Business Schools in Asia serving Local & Global Corporate Sectors?
  • Assessing the demands of industry
  • Assessing the quality of graduates and the skill gap analysis
  • Assessing the challenges faced by business schools in meeting the demands of students and industry
  • Updating the program to align with the industry
Q&A
Speakers
  • Prasan Chuaphanich, former CEO, PwC Thailand; President, Federation of Accounting Profession,Thailand
  • Eric X. Li, Founder & Managing Director, Chengwei Ventures, China; EFMD GN, Asia Advisory Board Member
  • Vivek Mehrotra, CFO, Microsoft, Thailand
Moderator
  • Pasu Decharin, Dean, Chulalongkorn Business School, Thailand
18:15 – 19:00 Bus transfer back to JW Marriott Resort and Spa
19:15 – 21:15 Welcome Dinner

 

Saturday, 21 November 2015
08:20 Buses from the conference hotel to school
09:15 – 10:30 Plenary Session III
Establishing business school with Multiple campuses / Operations in global markets
  • Understanding the nature of global business schools and dynamics of global competition
  • Understanding the difference between international strategy and global strategy
  • Understanding foreign market entry strategies
Q&A
  • Opening by Case study by Ajit Rangnekar, Dean, Indian School of Business, India
Sharing best practices
  • Michael Pich, Dean, Executive Education, INSEAD, France
  • Yuan Ding, Vice President and Dean, CEIBS, China
Moderators
  • Dipak C. Jain, Director, Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand
  • Nishit Jain, Country Advisor, EFMD Global Network, Asia
10:30 – 11:00 Coffee Break
11:00 – 12:00 World Café Parallel Sessions
WORKING GROUP A1
Asian Luxury Industry Programmes – Case Study & relevance in Business Schools from France
  • Trends in luxury industry & risks involved
  • Opportunities available in luxury market
  • How to enforce effective program in Asian market places?
Speaker
  • Serena Rovai, Head of International Relations, La Rochelle Business School, France
Industry Speaker
  • Alessandro Paparelli, Vice President of Human Resources, Kering Asia Pacific
WORKING GROUP A2
Measuring Business School’s Impact on the Local Community- BSIS
  • Importance of BSIS
  • Why a School should understand its impact on its region?
  • What does BSIS measures?
  • Response of BSIS so far
Speaker
  • Jérôme Rive, Dean, IAE Lyon School of Management, France
12:00 – 13:30 Lunch
13:30 – 14:30 Technology Hour: “Let’s Connect”
Technology for reach & efficiency V/s Digital Revolution for standardization and differentiation:
Part A: Student Pipeline management in Asia. How technology enables:
  • Attracting National and International Students
  • State-of-the-art assessment and validity
  • Improving Marketing yield
Speaker
  • Case Study by GMAC
    Jason Lawrence, Director, Market Development, North Asia, Graduate Management Admission Councill
Part B: Digital Revolution transforming teaching and learning. “Mobile and Technology based learning”
  • Importance of Digital Technology in schools
  • Transform the assessment of student’s progress using technology
  • Blended & Online learning models such as: MOOCs, Flipped Classroom, Open Education Resources
  • Promoting flexible learning
Panelist
  • Frank Bostyn, Dean , Neoma Business School, France
  • Jason Lawrence, Director, Market Development, North Asia, Graduate Management Admission Council
  • Pasu Decharin, Dean, Chulalongkorn Business School, Thailand
Moderator
  • Ian Fenwick, Founding Partner of AnyPrep LLC, and of digiAindra Co ltd, Area Head & Faculty, Marketing, Sasin Graduate Institute of Business Administration, Thailand
14:30 – 15:45 Plenary Session IV
Bringing branding to the forefront of the business school agenda
  • Defining and building the brand – from strategy to tactics
  • Delivering the brand – from brief to outcomes
  • Brand Asia – Local, Asian, or global?
Speakers
  • Alison Lloyd, Director of Institutional Research and Planning, The Hong Kong Polytechnic University, Hong Kong, China
  • Kenji Yokoyama, Pro Vice-President & Executive Dean, Ritsumeikan Asia Pacific University, Japan
  • Andrew Crisp, Co-founder and Director, CarringtonCrisp, United Kingdom
Moderator
  • Japhet Law, Senior Advisor, EFMD Global Network Hong Kong Office, China
15:45 – 16:15 Coffee break
16:15 – 17:30 Plenary Session V
How can Asian universities build a strong global BRAND?
Does Innovative Collaborations Help?
  • Understanding the importance of university rankings
  • Embracing new technologies in teaching pedagogy
  • Increasing the focus on research excellence
  • Strategies and professional approach towards brand management
  • Identifying best practices of innovation and collaboration of European and Asian Schools
  • Understanding the strategic role of collaboration
  • Understanding how global collaboration can give competitive edge to a business school
Speakers
  • Zeger Degraeve, Dean, Melbourne Business School, Australia
  • Ranjan Banerjee, Dean SP Jain Institute of Management and Research, Mumbai, India
  • Donghoon Kim, Dean, Yonsei School of Business, Korea
Moderator
  • Tan Chin Tiong, Founding Provost and Adviser to President, Singapore Management University, Singapore
17:30 – 18:00 Wrap Up and Presentation for next year’s conference
Chairperson:
  • Zhihong Yi, Vice President, Renmin University, China
Conclusion and Sum Up
  • Dipak C. Jain, Director, Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand
  • Eric Cornuel, Director General & CEO, EFMD Global Network
18:15 Transfer from the conference venue to dinner venue
19:00 - 21:00 Dinner
21:00 Bus transfer back to the conference hotel

 

Sunday, 22 November 2015 - EFMD Quality Service Seminar
08:15 Buses from the conference hotel to school
09:00 – 09:15 Registration (only for the participants registered for the Seminar)
09:15 – 17:00 EFMD Quality Services Seminar
This Seminar will be devoted to the EFMD quality improvement systems and is aimed at Schools that consider EFMD accreditation or mentoring but have not yet decided if or when to start the process.
  • Ulrich Hommel, Senior Advisor, EFMD Quality Services
  • Japhet Law, Senior Advisor, EFMD Global Network Asia
09:15 – 09:30 Welcome and Introduction
09:30 – 11:00 EFMD Quality Services Portfolio
Benefits for schools going through the accreditation or mentoring processes
An overview of EQUIS and EPAS and an introduction to EDAF
11:00 – 11:15 Coffee break
11:15 – 12:45 EQUIS & EPAS Process key stages
  • Application - Briefing Visit or Preliminary Evaluation Visit
  • Eligibility
  • Self-Assessment Report
  • Peer Review Visit
  • Awarding Body or Accreditation Board Decision
  • Continuous Improvement / Progress Reporting
12:45 – 13:45 Lunch
13:45 – 15:15 EQUIS Standards and Criteria
Key issues and their interpretation by the Peer Review Teams and the EQUIS Awarding Body
15:15 – 15:30 Coffee break
15:30 - 16:30 EPAS Standards and Criteria
Key issues and their interpretation by the Peer Review Teams and the EPAS Accreditation Board
16:30 – 17:00 Open Forum: Q&A
17:00 Bus transfer back to the conference hotel

Practical Information

  1. Venue and welcome at the meeting
  2. Fees and Payment
  3. Registration
  4. Accommodation
  5. Local Transportation
  6. Tourism and links
  7. Contact
 
1. Venue and welcome at the meeting

Participants will receive all Conference and Seminar materials and other necessary information at
Sasin Graduate Institute of Business Administration of Chulalongkorn University
Venue: Sasabhumi International Learning Center (SILC)
Tambon Khokloi, Amphur Takuatung
Phang Nga 82140, Thailand
Phuket, Thailand

 
2. Fees and payment for members of EFMD GN and/or EFMDTop

Annual Conference and EFMD Quality Services Seminar

  • EARLY BIRD UNTIL UNTIL 31 July 2015
    • 700€ FULL members
    • 800€ AFFILIATED members
    • 900€ non members
  • NORMAL FEE UNTIL 20 October 2015
    • 900€ FULL members
    • 1000€ AFFILIATED members
    • 1100€ non members
  • LATE FEE AFTER 20 October 2015 (payment by credit card ONLY)
    • 1100€ FULL members
    • 1200€ AFFILIATED members
    • 1300€ non members

EFMD Quality Services Seminar only

  • 300€ FULL members
  • 350€ AFFILIATED members
  • 400€ non members

Fees cover attendance to the conference, documentation, meals and refreshments, but do NOT include hotel accommodation. Hotel fees are to be paid to the different hotels upon departure (please refer to the Hotel Information Section below for more details)

Cancellations Policy
Cancellations must be confirmed in writing. If we receive notice of your withdrawal before 20 Oct 2015, a cancellation administrative fee of 75,00 € will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases, substitutes are welcome at no extra cost as long as EFMD receives notification of the name, title and address of the substitute.

Please note that the list of participants is printed 12 working days before the event. If you register after 1 November 2015 your contact details will not be included in the list. Also note that if we haven't received your payment (or proof of payment) by 1 November 2015 before the list is printed, your contact details will not be included in that list.

 
3. RegistrationTop

registration 

If you are ONLY attending the EFMD Quality Services Seminar: registration epas 

 
4. AccommodationTop

Accommodation is not included in the conference participation fee.
Lodging will be available at:

Pullman Phuket Arcadia Naithon Beach
Deluxe Garden Landscape (46 sqm.)

  • THB 4,800 net/room/night including breakfast for single occupancy
  • THB 5,300 net/room/night including breakfast for double occupancy
Grand Deluxe Garden Landscape (55 sqm.)
  • THB 5,350 net/room/night including breakfast for single occupancy
  • THB 5,850 net/room/night including breakfast for double occupancy
Ocean View Room (46 sqm.)
  • THB 6,150 net/room/night including breakfast for single occupancy
  • THB 6,650 net/room/night including breakfast for double occupancy

Room allocation and rates are subject to availability. Please contact h7488-re@accor.com, booking code "EFMD".

 
5. Local TransportationTop

Airport to Hotel or Hotel to Airport
15 minutes drive, 500 THB per taxi per trip
Remark: Exchange rate 1 EURO:37 THB

 
6. TourismTop

Tourism Authority of Phuket
Phuket

 
7. ContactTop

For more information please contact jiajia.zhu@efmdglobal.org

 

2015 EFMD GN Asia Annual Conference

Hosted By
Sasin Graduate Institute of Business Administration of Chulalongkorn University

The event will start on:
November 20, 2015 08:00


And will end on:
November 22, 2015 15:30

Location
Tambon Khokloi, Amphur Takuatung, Phang Nga 82140, Thailand Tambon Khokloi, Amphur Takuatung, Phang Nga 82140, Thailand