2018 EFMD GN Americas Annual Conference

header pic AC 2018 page

Leveraging the Unconventional

What We're Talking About
This year our steering committee focused largely on the synergies between humans and technology and what it means to use technology responsibly alongside contemplations about that it meant for a business school to act responsibly as an agent for change in their communities and societies at large. Instead of viewing business schools and institutions as passive receivers of change among agents of disruption, we were urged instead to re-imagine business schools as agents of disruption themselves, as actors with power to influence, to shape, to change. What does this power look like to different types of business schools and what can we learn from schools who have had to leverage unconventional demographics, resources, market needs? What does it mean to redefine management education and development outside of its conventional norms?

Target Group
The EFMD Global Network Americas Annual Conference has been designed for all those interested in management education and development. It brings together EFMD Global Network members, companies, educational institutions and other associations that have an interest in the Americas. This includes Deans, Deputy and Associate Deans, International Relations Directors, Programme Directors, Executive Education Directors and other Business School and Executive Development Professionals.

More Information


Wednesday 28 November 2018



19:30 – 22:00

Networking Dinner

Thursday 29 November 2018


Bus Transport to School of Management, Universidad de los Andes



09:30 – 09:45


  • Chairperson: Eric Rodriguez, Dean, School of Management, Universidad de los Andes, COL

09:45 – 10:45

Embracing Disruption
How are business schools challenged to deal with new ways of learning? A reflection on the responsibility business schools have in a world of disruption.

10:45 – 11:15

Coffee Break

11:15 – 12:45

Crunching the Numbers: Artificial Intelligence & Big Data
There are different uses for artificial intelligence and big data in the business school industry. Here are some approaches covering what is known, what some aims are, and what's uncertain in the time to come.


  • Ana Paula Asis, General Manager for IBM Latin America, BRA
  • Miguel Molina-Cosculluela, Founder and Managing Partner, Analytikus, USA

12:45 – 13:15

Intergenerational Feedback: How do you feel about these technological changes and what they mean for business? Where do you agree/disagree?

13:15 – 14:45


14:45 – 15:15

How to Know and Leverage Where Your B-School Has an Impact: BSIS as Lived by a School

15:15 – 16:15

Staying With the Curve: What It Means to Run a Business School in a Tech Driven World


  • Georgette Phillips, Dean, College of Business and Economics, Lehigh University, USA

16:15 – 16:45

Coffee Break

16:45 – 18:15

Serious Games: What is the Role of Business Schools in Society?
Attendees will have the opportunity to engage in an interactive session where they will discuss with their peers based on their assigned rules and roles on what the function of the business school is in development of their communities and in society at large.


Bus Transport to Gala Dinner

20:00 – 22:00

Gala Dinner


Bus Transport to Hotel

Friday 30 November 2018


Bus Transport to School of Management, Universidad de los Andes

09:30 – 11:00

Bridging the HR & Corporate Learning and Development Gap in Companies and Organizations
How do companies and organizations address communication between their HR and Learning and Development structures? How does this differ amongst large or smaller companies? What can business schools take away from this to inform their collaboration with corporate partners?


  • Arturo Pagan, Deputy Director, Division for Human Resources, UNFPA, USA

11:00 – 11:30

Coffee Break

11:30 – 12:00

Town Hall on the Role of Business Schools in Society

12:00 – 1:00

Impact of Politics on Business Schools
What is the Colombian context in regards to "country of origin branding" and how has that affected societal institutions, especially business and business schools, in the country in the past years and looking forward?

  • Maria Lorena Gutierrez, Minister of Commerce, Industry and Tourism of Colombia, COL

12:30 – 13:00

Concluding Remarks & Presentation of Next Year's Venue

  • Chairperson: Eric Rodriguez, Dean, School of Management, Universidad de los Andes, COL

13:00 – 14:30


14:30 – 15:30

Optional Session: EDAF – Helping Business Schools on Their Way to Improvement

Practical Information

1. Venue

School of Management/ Facultad de Administración
Universidad de los Andes Calle 21 # 1-20
Bogotá D.C., Colombia
+57 (1) 3324550

2. ContactsTop

EFMD Global Network Americas
Zulay Perez, Coordinator
Tel. +1 (305) 424 1679

3. Fees and paymentTop

Registration page to be launched soon.

    • 700€ EFMD GN full member
    • 800€ EFMD GN affiliated member
    • 900€ EFMD GN non-member
  • NORMAL FEE thru 30 October
    • 900€ EFMD GN full member
    • 1000€ EFMD GN affiliated member
    • 1100€ EFMD GN non-member
  • LATE FEE after 30 October
    • 1100€ EFMD GN full member
    • 1200€ EFMD GN affiliated member
    • 1300€ EFMD GN non-member

500€ for every additional registration from the same institution, regardless of fee phase. Please contact us to receive a special registration code in order to be able to access this fee indicating that someone from your institution has registered.

Fees cover attendance at the meeting, documentation, meals and refreshments, but do NOT include hotel accommodation.

Cancellations must be confirmed in writing. If we receive notice of your withdrawal by 30 October 2018, a cancellation administrative fee of 75€ will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD GN receives notification of the name, title and address of the substitute.

Please note that the list of participants is printed about 12 working days before the event. If you register after 13 November 2018 your contact details will not be included in the list. Also note that if we haven't received your payment (or proof of payment) by 13 November 2018 before the list is printed, your contact details will not be included in that list.

4. AccommodationTop

There are two hotels in the Downtown/Candelaria area near the School of Management at the Universidad de los Andes with special rates:

Please note that there are other hotel options in the area - should you have any questions please contact The two options are within walking distance of the school, you can see the walking directions here.

5. TransportationTop


The largest airport of Colombia "El Dorado" is located in the city of Bogotá, at about 14 kilometres from the city centre. There are many airline companies operating at El Dorado, providing flights to tourists from around the world. It is the principal hub to Avianca, the national flag carrier of Colombia, with more than 100 destinations.

El Dorado is served by Transmilenio, buses, taxis and particular transportation companies. We recommend taxi; from the airport to the University the fare should be around USD $10 (depending on traffic). During peak traffic times you can expect the trip to take 45 minutes to an hour.


Bogotá's public transportation system includes Transmilenio, buses and taxis. You can also use private transportation options such as Uber, although it is not formally recognized in Bogotá.

Taxis in Colombia are relatively cheap in comparison to similarly populated cities. It is the easiest way to move around the city. Fares range from COP $5.000 (USD $1,8) and will grow depending on distance and time; a regular trip will probably cost about USD $5. Taxi drivers usually don't speak English. Taxis can be hailed by smartphone apps (Tappsi. easy taxi). Taxis in Bogotá do not issue receipts and only take cash, so any taxis hailed with Tappsi or easy taxi will leave you without a receipt. If you need a receipt, consider using Uber.

Transmilenio is the main transportation system of the city. It is usually crowded, especially in peak hours; but it is the fastest option for very long trips. Transmilenio works with a rechargeable card you will have purchase by COP $3.000 (about USD $1,1 one-time-only payment for the plastic) and each trip costs COP $2.300 (about USD $0,8) (smartphone app: IOS, Google Play).

6. VisaTop

Please refer to the Colombian consulate or embassy in your country in order to verify if you need a Visa. On this page you will be able to see if you require a visa to enter Colombia. Please note that this webpage is only in Spanish.

7. WeatherTop

In Bogotá, during November, the average daily temperatures are around 47°F, rarely falling below 41°F or exceeding 52°F.

The temperature varies so little throughout the year that it is not entirely meaningful to discuss hot and cold seasons. The climate in Bogotá is cool and overcast. Over the course of the year, the temperature typically varies from 44°F to 66°F and is rarely below 37°F or above 70°F.

8. Visiting BogotáTop

Here we provide you with some links so that you can decide how to make the most out of your trip to Bogotá.


2018 EFMD GN Americas Annual Conference

Hosted By
School of Management, Universidad de los Andes

The event will start on:
November 28, 2018 19:30

And will end on:
November 30, 2018 15:00

Bogotá, Colombia Bogotá, Colombia