1st EFMD Global Network Americas Annual Conference

The Role of Business Schools in the Americas

Target Group
The EFMD Global Network Americas Annual Conference has been designed for all those interested in management education and development. It brings together EFMD Global Network members, companies, educational institutions and other associations that have an interest in the Americas. This includes Deans, Deputy and Associate Deans, International Relations Directors, Programme Directors, Executive Education Directors and other Business School and Executive Development Professionals.


More Information


Chaired by Maria Tereza Leme Fleury, EAESP Director

Sunday, 27 April 2014
16:00 – 18:15 Registration
17:45 Bus from l’Hotel Porto Bay to FGV-EAESP
18:30 – 21:00 Conference Dinner


Monday, 28 April 2014
08:15 Registration Desk Open
08:30 Bus from l’Hotel Porto Bay to FGV-EAESP
09:00 – 09:30 Welcome
  • Maria Tereza Leme Fleury, FGV- EAESP Director and chair of the conference
  • Eric Cornuel, Director General & CEO, EFMD GN
09:30 – 10:30 Plenary I
Understanding Brazil and Latin America
This session gives a background on the conference location. A political context shall be given but also how this context affects Businesses.
  • Marcos Azambuja, former ambassador and Vice-President, CEBRI - Brazilian Center for International Relations
10:30 – 11:00 Coffee Break
11:00 – 12:30 Plenary II
Panel: "Trends of Management Education in the Americas"
What are new and relevant trends in management education in the Americas?
High-level speakers from across the Americas give their views and insights on the most recent developments
  • Maria Tereza Leme Fleury, FGV-EAESP Director, Brazil
  • Gustavo Herrero, Former Executive Director, Harvard Business School, Latin America Research Center, Argentina
  • David Saunders, Dean, Queens School of Business, Canada
  • Dave Wilson, Former President, GMAC, USA (presenter and moderator)
12:30 – 14:00 Lunch
14:00 – 15:30 Breakout Sessions
  A1. How to Leave a Mark in North America
The North American and especially the US market are known for its size, quality and competitiveness. What are the challenges if a school wants to leave a mark?
  • Pascal Vidal, First SKEMA US Campus Director, USA
  • Mark Thomas, Associate Dean for International Affairs, Grenoble Ecole de Management, France

Moderated by Angel Ruiz, Faculty of Business Administration, Université Laval, Canada

  A2. South America: Region of Opportunities
Many international schools partnered with schools from South America, built campuses in South America or simply attracted many students from the region. What makes South America an attractive region? And where are the opportunities?This session offers examples and reflections.
  • Andrés Ibáñez Tardel, Associate Dean International Affairs, School of Business, Pontificia Universidad Católica de Chile, Chile
  • Antonio Diaz Morales, Education Director, Prime Business School, Sergio Arboleda University, Colombia

Moderated by Flavio Vasconcelos, Dean, EBAPE - Escola Brasileira de Administração Pública e de Empresas - FGV - Fundação Getulio Vargas, Brazil

15:30 – 16:00 Coffee Break
16:00 – 17:30 Breakout Sessions
  B1. Executive Education: Unique Business School Models from Latin America
There are very interesting models of executive education at Business Schools in Latin America. Participants will be able to learn from these unique models.
  • Carlos Arruda, Associate Dean for Business Partnerships, Fundação Dom Cabral, Brazil
  • Mauricio G. Villena, Vice Dean of Postgraduate Studies & Research, Universidad Adolfo Ibañez, Chile

Moderated by Luca Borroni, Dean, Executive Education & International Affairs, INSPER, Brazil

  B2. EFMD Accreditation and Mentoring in the Region
The EFMD Quality Services department will give insights about its portfolio of services: EQUIS, EPAS and EDAF.
  • Michael Osbaldeston, Director, Quality Services, EFMD
17:45 Bus back to l'hotel Porto Bay
19:15 Departure for Dinner from conference hotels (L'hotel Porto Bay 19:15 and Paulista Wallstreet 19:30)
20:00 Dinner
22:30 Busses back to Conference Hotels


Tuesday, 29 April 2014
08:30 Bus from l’Hotel Porto Bay to FGV-EAESP
09:00 – 10:30 Plenary III
Panel:" Executive Education and the Corporate Perspective"
High-level corporates and executive education professionals discuss the role of executive education in in Brazil and Latin America.
  • Allesandra Ginante, VP Human Resources, Avon, Brazil
  • João Lins, Partner at PricewaterhouseCoopers Servicos Profissionais Ltda., Brazil
  • Sandra Rodrigues, Organization and Development Director, Latin America, GE Leadership Development, Brazil

Moderated by Alexandre Caldini, CEO, Valor Econômico, Brazil

10:30 – 11:00 EFMD Global Network Update
  • Eric Cornuel, Director General & CEO, EFMD GN
11:00 – 11:30 Coffee Break
11:30 – 12:30 Plenary IV
"Changing Roles of Business Schools an outlook in the future"
Business Schools fulfill a variety of roles like providing (executive) education, knowledge production or facilitating entrepreneurship. Are these roles changing and how do they look like in the future?
  • Howard Thomas, Dean, Lee Kong Chian School of Business, Singapore Management University, Singapore
12:30 – 13:00 Closing Remarks by the Chair and welcome to the 2015 conference
  • Maria Tereza Leme Fleury, FGV-EAESP Director and chair of the conference
  • Angel Ruiz, Faculty of Business Administration, Université Laval, Canada
13:00 – 14:00 Lunch


Practical Information

  1. Venue
  2. Contact Email at FGV-EAES
  3. Registrations Fees
  4. Accommodation
  5. Location Map
  6. Airport and transportation to hotels
  7. Visa
  8. Dietary Requirements
  9. Currency
  10. Weather
  11. Visiting São Paulo
  12. Further Information

1. VenueTop
Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas
Rua Itapeva, 432
Bela Vista, São Paulo – SP

2. Contact Email at FGV – EAESPTop

3. Registration Fees


To be included in the participant list of the conference booklet, delegates need to register and pay by 10 April 2014.


  • PROMOTIONAL FEE for delegates from the Americas
    • 500€ (for delegates that represent institutions that are based in an American country)
  • EARLY BIRD UNTIL 24 January 2014
    • 700€ EFMD Global Network Member
    • 800€ EFMD members
    • 900€ non members of EFMD
  • NORMAL FEE UNTIL 27 March 2014
    • 900€ EFMD Global Network members
    • 1000€ EFMD members
    • 1100€ non members of EFMD
  • LATE FEE AFTER 27 March 2014 (payment by credit card ONLY)
    • 1100€ EFMD Global Network Member
    • 1200€ EFMD members
    • 1300€ non members of EFMD

Fees cover attendance at the meeting, documentation, meals and refreshments, but do NOT include hotel accommodation.

Cancellation Policy for Registrations:

Cancellations must be confirmed in writing. If MOMENTUM, the EFMD GN Conference Secretariat receives notice of your withdrawal before 27 March 2014, a cancellation administrative fee of 75€ will be charged. Thereafter, we regret that we are unable to refund any fees. However, in such cases substitutes are welcome at no extra cost as long as EFMD GN receives notification of the name, title and address of the substitute.

4. AccommodationTop
We are suggesting two hotels, which belong to different categories, so you can choose according to your preference. Both options are located within walking distance from the school, where the conference is going to be held.

In both cases, reservations depend upon room availability.

  • L’Hotel Porto Bay São Paulo
    Al. Campinas, 266 (650m from the school)
    Jardim Paulista
    T + 55 11 2183-0542 / 2183-0541 / 2183-0500

    Special room rates for EFMD participants are R$ 600.00 (app. 262.00 USD) per night for single occupancy and R$ 650.00 (app. 283.00 USD) for double rooms. To benefit from the special rate, please mention the code EFMD when making your reservation. For these rates, reservations must be done before February 28, 2014.

    Cancelation Policy
    Free of charge until 24 hours before check in date. After that, the credit card will be charged for the full amount.
  • Paulista Wall Street
    Rua Itapeva, 636 (210m from the school)
    Bela Vista
    T +55 11 3141-3000

    Special room rates for EFMD participants are R$ 291.00 (app. 127.00 USD) per night for single occupancy and R$ 321.00 (app. 140.00 USD) for double rooms. To benefit from the special rate, please mention the code EFMD when making your reservation.

    Cancelation Policy
    Free until April 17. After that, the credit card will be charged for the equivalent amount of 1 night.

5. Location MapTop


6. Airport and transportation to hotelsTop

São Paulo's international airport, Cumbica, also known as Guarulhos (GRU), is approximately a 45-minute drive away from the hotel(s). All international flights land here.

The easiest way to get to the hotels from the Cumbica Airport is by taxi.

After leaving the luggage claim, go to the Guarucoop (taxi cooperative) counter located outside the terminals, (tel. 55-11-2440-7070) and provide the name of the hotel and the neighborhood (Bela Vista for Paulista Wall Street and Jardim Paulista for L’Hotel). The ride will cost approx. US$ 50.00 (R$ 115.00). You can pay either at the booth in Dollars or Euros or by credit card, or you can pay Reals to the driver.  You will receive a slip of paper with the price and destination to hand to the driver. Walking out to the road you will find the blue-and-white taxis lined up. A staff member will indicate the next available taxi.

Most national flights (except those from northeast) land at Congonhas Airport (CGH), especially the Ponte Aérea Rio-São Paulo (shuttle). A ride from Congonhas to the hotels takes approximately 25 minutes. There is a taxi company operating at Congonhas airport – Radio Taxi (white and red cars) – for which you can either go to the counter and pay for the ride with credit card or go straight to the line. Paying in advance will cost approximately 22.00 USD (R$50.00) and if you choose to pay the driver using Reais only, it will be charged according to the taximeter. You can also use the regular taxis (white cars) and pay the driver with Reals based on the taximeter.
The indicated rates were valid on August 2013
The expected travel times assume usual weekend traffic.

The Airport Service Bus operates different shuttle buses. Depending on the itinerary the shuttle departs every 30 minutes or every hour. From Cumbica to Paulista Avenue (Jardins neighbourhood – walking distance from the hotels) it takes approximately 1:15 hour and costs R$ 36.50 (17.00 USD).  From Cumbica to Congonhas Airport, costs are approximately US$ 17, and the trip takes about an hour. The itinerary of the bus covers most hotels in the region, so you simply inform the driver of your hotel and he will stop at the closest location.

7. VisaTop
Please refer to the Brazilian consulate or embassy of your country in order to verify if you need a Visa. On this page you will find a listing of the different Brazilian representations outside Brazil (unfortunately the Brazilian Ministry of Foreign Relations website is in Portuguese only).

8. Dietary RequirementsTop
During the conference different dishes of traditional Brazilian and international cuisine will be offered. We will take measures for members with special dietary requirements. Please indicate this requirement to the waiters when being served.

9. CurrencyTop
The currency in Brazil is the “Real”. For exchange of money, go to bank booths located in the airport, like Banco do Brasil, Banco Itaú or Action Câmbio – in Terminals 1 and 2 – on the mezzanine floor.  There are stores and services in Brazil that accept dollars, but those are the exception. Most hotels will exchange dollars. Most cash machines are NOT linked to international networks. The average exchange rate in August 2013 was US$ 1.00 = R$ 2.29

Most hotels exchange American Dollars and Euros.
Major credit cards are widely accepted in São Paulo.

Updated exchange rates are available at:

10. WeatherTop
The month of April is characterized by gradually falling daily temperatures, with daily highs ranging from 27°C to 25°C over the course of the month, exceeding 31°C or dropping below 21°C only for one day in ten.

Summer is known for its storms at the end of the afternoon. In April however, since it is the end of summer, there is little rain only. Please click on the link for getting updated information Weather in São Paulo.

11. Visiting São PauloTop
Should you have the opportunity to come earlier or stay longer in São Paulo, please find some interesting places to visit.

  • SP Mobile – it is an app for IOS (Apple) and Android (Google) with handy and interesting information on the city of São Paulo. We suggest uploading it to your mobile.
  • Mercado Municipal
    Besides its beautiful architecture, the “City Market” offers a great variety of typical Brazilian fruits, vegetables, spices and delicacies.
  • Museu de Arte de São Paulo (MASP)
    Located at Avenida Paulista, the “Art's Museum of São Paulo” is considered one of the most important museums of Latin America.
  • Parque do Ibirapuera
    It is a big park where you can find cultural activities or just go for a walk.
  • Sala São Paulo
    This is one of the most modern and well-equipped concert rooms in the world.
    Check its agenda and calendar
  • Gastronomy
    One of São Paulo 's main attractions is the food. It is recognized worldwide and offers food lovers approximately 12,500 restaurants, representing 42 ethnic types. It is also known internationally, as the biggest and the most diversified world gastronomy capital of the world.
  • For Brazilian touristic information, please check the National Tourism Ministry website

Where can I find more information about São Paulo?
Interesting and useful information regarding São Paulo is available at:

12. Further InformationTop
Should you have any questions, do not hesitate to contact us:

1st EFMD Global Network Americas Annual Conference

Hosted By
Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas

The event will start on:
April 27, 2014 18:30

And will end on:
April 29, 2014 14:00

Rua Itapeva, 432 - Cerqueira César, São Paulo, 01332-000, Brazil Rua Itapeva, 432 - Cerqueira César, São Paulo, 01332-000, Brazil