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African Business Cases

Due to the increasing importance of the African region to global development, the economic and social problems in Africa have aroused widespread attention. However, in business education, there is an acute lack of suitable teaching materials that focus on unique business and management issues encountered by companies in Africa.

It is the right time for a concerted effort globally to develop and disseminate high-quality teaching cases on African businesses. We call for cases that address business issues occurring within an African company or a multinational company that operates on the African continent. The case can be in any of the business disciplines, including strategy, entrepreneurship, innovation, marketing, international business, organizational behavior, human resources, supply chain, accounting, finance, etc. But it must deal with critical challenges, issues, or decisions faced by the case company that students can analyze using theories, frameworks, and analytical methods and tools.

High-quality teaching cases on African businesses will not only support and improve business education in Africa but also enhance our understanding of the African continent at the global level. Through active case learning, we expect that students will take active participation in and contribute to improving business environments and management practices in Africa, which will ultimately lead to the social and economic development of the continent.


Bringing Technology to Market

This category welcomes cases featuring current and future challenges of industrial companies in global B2B markets and their strategies to remain competitive. Cases can focus on industrial companies

  • introducing digital-based solutions
  • going global
  • implementing innovative business models
  • sustaining a quality leadership position
  • fighting low-cost competition.


Continuous Improvement: The Journey to Excellence

Continuous Improvement emphasizes the need to create a culture of progress among companies, permanent change in search of competitiveness, and excellence to improve the business over time. Cases should focus on specific projects leading toward greater efficiency, productivity and the creation of value for clients, which eventually become part of the company’s philosophy.

Corporate Social Responsibility

Cases addressing innovative ways companies manage the demands for socially and environmentally responsible business practices. Cases can come from any disciplinary perspective (operations, strategy, finance, etc.).


Entrepreneurial processes are present in large organisations as well as in public and social sectors. Cases which address entrepreneurship within these broad sectors are invited.



This category welcomes case studies featuring inter-disciplinary coverage of family business entrepreneurship related issues. Scholars and other research practitioners are invited to submit case studies addressing various themes: strategy development of a new start-up; family business serial entrepreneurship and many more.

Finance and Banking

Cases submitted for this category should have a clear link to business situations occurring in the sector of Finance and Banking.


Hidden Champions

"Hidden champions" are large medium-sized companies, which are global leaders in their respective niches but are not well known to the general public despite their success. Their distinct features, processes and strategies deserve however to be better understood since executives of companies that are not hidden champions can learn a lot from them. At the same time, executives of hidden champions themselves can learn from their peers´ best practices when facing and managing short-to-long-term challenges.

Cases in this category aim at examining the current and future challenges of hidden champions to support them in even better mastering their respective jobs. Examples of such topics include international growth strategies, innovation, digital transformation, marketing and sales management, as well as questions of leadership, and corporate culture.


Inclusive Business Models

Cases embracing inclusive business models, i.e. commercially viable models that include the poor on the demand side as clients and customers, and on the supply side as employees, producers and business owners at various points in the value chain. These firm-level case studies will provide insights into the effects inclusive business models have on communities, environment and profitability.

Indian Management Issues and Opportunities

Cases addressing the unique characteristics of Indian businesses within an Indian company in India or any other country; or within the Indian operations of a foreign company.

Innovative People Leadership Solutions in International Intergovernmental and Not-for-profit Organisations

sponsored by AHRMIO

By sponsoring this category, AHRMIO (Association for HR Management in International Organizations) aims to support the development of materials related to the specific HR challenges of the international public and not-for-profit sector. Cases on governmental agencies can be considered, as long as the practices are relevant to international organisations.  Cases are invited that address different aspects of HR, such as onboarding, staff engagement and development, performance evaluation, culture change, organisational learning, ...

Cases that insist on introducing innovative approaches will be particularly welcome, including AI and digital transformation.

Latin American Business Cases

Cases describing business development in Latin America, which can feature all types of disciplines of the Business Administration (Strategy, Foresight, Innovation, Marketing, Internationalization, Human Resources, etc.) and cover challenges related to internalisation of the regional companies and many more.


MENA Business Cases

The MENA Business Cases category focuses on the MENA region, which is experiencing fast development, and whose prospects are promising. Contribute to business cases in the MENA region and stimulate the development of teaching materials related to the main issues characterizing the region.


Responsible business case studies will mainly include cases that address corporate governance, financial reporting and auditing, integrated reporting, anti-corruption, business ethics, social marketing, gender equality, corporate sustainability, and responsible business education and practices. Submissions will be accepted from all parts of the World in alignment with the AUC School of Business’ s vision of being the leading knowledge hub with Arab region relevance and global influence. Sponsoring this new track is also part of serving the School’s mission in developing entrepreneurial and responsible global leaders and professionals. Building on the school’s expertise within the area of responsible business and its vision and mission along with all the ongoing activities, this track is believed to add knowledge to different stakeholders about the area of responsible business highlighting its extreme importance.

Responsible Leadership

Responsible leaders demonstrate through example their commitment to leading with integrity and to values-driven decision making that considers interests of shareholders, employees, clients, the environment, and the community. Cases are welcome which address the challenges leaders face engaging diverse stakeholders in the creation of economic and social value.

Supply Chain Management

Cases covering all aspects of Supply Chain Management, including: Supply Chain Strategy; Outsourcing Strategy; Supplier Relationship Management, Demand Management, Operation Management, Distribution and Warehouse Management or Cases insisting upon the Supply Chain approach.


Women in Business

Case studies featuring women protagonists in the business environment and focusing on the challenges and issues faced by women in business; how women either overcame these to find growth and success, or lessons drawn from having been inhibited by them. The cases can address a variety of topics and situations, such as women as leaders and entrepreneurs, gender equality, changing workplace dynamics and how to tap into visible or invisible opportunities.

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