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The jury will apply the following evaluation criteria:

  • CASE QUALITY (50%)

    This is judged on the basis of the ability to satisfy educational objectives and student expectations; the correctness of the research and data; the manner of presentation of the data; the writing style, the useful life of the case, versatility of usage; the summary of the case and abstract.

    The content will be reviewed by the relevance of the topic; the ability to create a strong and interesting learning experience by including contentious issues and multiple perspectives; case authors are expected to take a critical perspective on the different dimensions of the subject of investigation.


    These are judged on the basis of immediate issues, underlying issues, key points or highlights; indication of level of analysis (graduate, undergraduate, executive); suggested student assignment; suggested additional readings or references; possible discussion questions; potential uses of the case (marketing, strategy, etc.); analysis; suggested teaching approach; computer support; audio-visual support; proposed session plan.

    Teaching notes, which must accompany each submission, should include as a minimum the following issues: an introduction to the programme on which the case is used and to the background of students who will use the case; pedagogical objectives of the case; possible questions for class discussion; any other comments that might be of assistance.

  • INNOVATION (20%)

    The judges are seeking innovative materials, not necessarily presentation of the case, but new concepts and learning. Ideas concerning the whole concept.

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