Effective Date: 10 October 2025
1. Purpose of this policy
This Cookie Policy explains how EFMD Global and its affiliated sub-domains use cookies and similar technologies. It describes the types of cookies we use, the information they collect, the purpose of that collection, and how you can control their use.
2. What are cookies?
Cookies are small text files that websites place on your device (computer, tablet, or mobile). They store information about your activity and preferences, allowing the website to function properly, improve performance, and deliver a tailored experience.
3. Types of cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| PHPSESSID | session | This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed. |
| wt_consent | 1 year | Stores cookie consent |
| wfwaf-authcookie-* | Session | Security authentication |
| SHR_E_ENC | 1 year | Cross-domain session encryption |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| pum_alm_last_activity | 1 day | Popup Maker – last activity tracking |
| pum_alm_pages_viewed | 2 months | Popup Maker – viewed pages record |
| pum_alm_popup_open_counts | 2 months | Popup Maker – count of opens |
| VISITOR_INFO1_LIVE | past | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| __Secure-YENID | 1 year 1 month | Description is currently not available. |
| __pum | 1 year 1 month 4 days | Description is currently not available. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| ph_phc_vqJhC8Gur3e5hySKKsNdlhHsHeDna2K1fxalCezayql_posthog | 1 year | Site usage analytics (behavioural data, anonymised if configured) |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| Cookie | Duration | Description |
|---|---|---|
| No cookies to display. | ||
Advertisement
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| No cookies to display. | ||
Others
Other cookies are those that are being identified and have not been classified into any category as yet.
| Cookie | Duration | Description |
|---|---|---|
| 9492abce-ae74-4913-928f-2ff7094922a5 | 1 year 1 month 4 days | Description is currently not available. |
| bb70c559-9b23-41c7-a79c-6e2c289b90cd | 1 year 1 month 4 days | Description is currently not available. |
| 5e81129b-cfec-4919-b580-a83a4eafff65 | 1 year 1 month 4 days | Description is currently not available. |
4. Third-party services
We may use trusted service providers for hosting, analytics, or security. When such providers set cookies or process data on our behalf, EFMD Global remains the data controller.
- Google Analytics 4: Used for aggregated site analytics, with IP-anonymisation enabled.
- PostHog: Used to understand website usage and improve performance, with anonymised identifiers.
- SiteGround: Provides hosting and security infrastructure; necessary technical cookies may be set.
5. Managing your cookie preferences
You can manage or withdraw consent at any time by selecting 'Cookie Settings' in the footer of any EFMD Global website. This opens the cookie-consent tool, allowing you to accept or reject categories such as analytics and functional cookies. You can also manage or delete cookies directly in your browser.
6. Data retention and international transfers
Analytics data collected through cookies is retained for a maximum of 13 months. Where personal data is transferred outside the EEA, EFMD Global relies on appropriate safeguards, such as Standard Contractual Clauses, in accordance with Chapter V GDPR.
7. Your rights
You have the right to:
- Withdraw cookie consent at any time.
- Request access, rectification, or deletion of any personal data collected through cookies.
- Object to processing or request restriction.
- Lodge a complaint with your national data-protection authority.
To exercise your rights, contact privacy@efmdglobal.org.
8. Updates to this Cookie Policy
This Policy may be updated periodically to reflect changes in our practices or applicable law. The date at the top of this page shows the last revision. Substantive changes will be announced via the website banner.