How do you differentiate a business school to make it stand out to attract students and employers? Indeed, the question may not even be how, but can you differentiate a business school? The irony is that the AI tools now reshaping the daily work of marcoms professionals make it faster than ever to produce polished, compelling copy. The risk is not that business schools will sound less interesting. It is that they will sound more like each other. By Roe Communications, CarringtonCrisp and EFMD.