EFMD Marcom and External Relations Conference

Marcom and External Relations Conference - cover image

Each school has its distinct story to tell. The way we engage with prospective and current students, and partners is subject to the increased influence of technology and changing environmental factors. In a quickly evolving marketing and communications landscape, a more diverse admissions pipeline offers business schools opportunities to make a difference and stress their uniqueness.

The EFMD Marcom and External Relations Conference provides ample discussion, learning and networking opportunities for external relations, marketing and communication professionals to help business schools create and run impactful campaigns.

Over three days, the event dives into the challenges facing business schools and offers unmissable insights into leveraging trends and tools to transform communication strategies.

For insights on communications and reflections from previous EFMD Marcom and External Relations Conferences, follow the conversation here.

External Relations Steering Committee

Celine Kuysters, Marketing and Communication Strategist, University of Antwerp, Faculty of Business and Economics, BE
Rachel Maguer, Global Director of Communications, INSEAD, FR
Rosa Salvadó, Director of Communication and Strategic Marketing, EADA Business School Barcelona, ES
Dan Maggs, Head of External Engagement, Kings College London, King's Business School, UK
Paul Turner, Research and Engagement Content Manager, Lancaster University Management School (LUMS), UK
Sandra Rafter, PR & Communications Officer, Trinity College Dublin, University of Dublin, IE
Amy Rogers, Senior Marketing Manager, Europe, GMAC® - Graduate Management Admission Council®, UK
Joan Vicens Sard, Associate Director for Internationalisation, ESSCA - School of Management, FR
Daniel Scheu, Head of Marketing, Corporate Connections & Alumni Management, Faculty of Management, Economics and Social Sciences, University of Cologne, DE
Liane Weitert, Head of Communications and Corporate Relations, University of Mannheim Business School, DE
Friedemann Schulze-Fielitz, Director Business School Services, EFMD, BE
Magdalena Wanot, Director Marketing and Communications, EFMD, BE
Delphine Hauspy, Manager Business School Services, EFMD, BE